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التقدم لوظائف مصرف أبو ظبي الإسلامي بتاريخ 8-4-2021

التقدم لوظائف مصرف أبو ظبي الإسلامي بتاريخ 8-4-2021

Head of Brand Marketing Communication

About the job
KEY ACCOUNTABILITIES:
Responsible for brand management, Marketing communications, client engagement, CRM, design, online and digital marketing on a bank level.
Develop brand positioning and the continuous improvement of brand related metrics.
Analyze the current brand and marketing strategy, and devise a revamp that is aligned with the companies’ objectives
Own the marketing budget and associated new business targets and brand related metrics.
Deliver new product campaigns and propositions and assist stakeholders with new product demand
Be the voice of the customer in the business – owning customer understanding and marketing insights.
And any other assigned Tasks

Minimum Qualifications:
University/College Degree.
From 12+ Years of experience out of which 8 years in marketing, preferably to have a banking background.
Minimum Experience:
Marketing Services and brand management knowledge & Experience
Advertising Agencies account handling knowledge & Experience
Marketing Research knowledge & Experience
Media Planning, Booking & budgeting knowledge & Experience
Event Planning, event Management &event operational execution knowledge & Experience

Job specific Skills:
Event Planning, event Management &event operational execution knowledge & Experience
Awareness of all market event management companies and organizers
Awareness of major events calendar taking place across Egypt ( for sponsorship opportunities)
Good Analytical skills including Budgeting, performance analysis and product planning profitability

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