التقدم لوظائف شركة مجموعة الفطيم بتاريخ 13 ديسمبر
التقدم لوظائف شركة مجموعة الفطيم بتاريخ 13 ديسمبر
Digital Marketing Specialist
Job Details
Seniority Level : Associate
Industry : Retail
Employment Type : Full-time
Job Functions : Marketing Sales
JOB PURPOSE:
Reporting to the Head of Marketing, you will assist to deliver Cairo Festival City Mall’s marketing strategy across the full digital portfolio including website, social media, paid media, in mall digital projects, CRM, WIFI and future digital innovations.
KEY ACCOUNTABILITIES:
Social Media
Social Media content and community management.
Leverage our Social Media Tool – “Sprinklr” in order to:
Promote efficient customer care strategy to improve customer experiences for things like events, shopping, retailers, and experiences.
Know our customers better, by creating listening frameworks during monthly campaigns, events, etc that highlights popular conversation, trends, sentiment and influencer detections occurring during special events.
Build more value for our retailers through social media exposure and tracking performance of the content. Be able to provide data and make
business decisions around what content is working, which retailer, media type, social channel, etc attracts more engagement, and how the overall experiences of the mall matters for the retailers.
Save time through Report automation across the teams.
Digital Media
Work together with our Media Agency to manage Pay-per-click campaigns, Display, and Paid Social Media plans including budgeting, execution, reporting and optimization.
Facilitate banner development and assist marketing team on any technical related requirements from the media agency.
Ensure that all reports from our Agencies comes on time and proper analysis are done. Apply learnings to the next campaign if applicable.
Website and app
Maintain and update the CFCM’s website to ensure that all content is fresh, relevant and engaging.
Ensure that all pages are properly tagged in terms of descriptions and keywords in order to attain content visibility on both internal and external search engines.
Contribute to the continuous development roadmap of the website. Suggest potential features/functions that can further enhance both user experience and website traffic.
Monthly website analytics reporting.
Loyalty Program via Mob App.
Content Strategy
Develop and rollout an annual content strategy for CFCM’s digital platforms such as:
Website
Wayfinding
WIFI
CRM
Gift Card
Measure effectiveness of content. Ability to update and rollout if needed.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
Minimum Qualifications and Knowledge:
Proven experience in digital marketing and social media in an agency or consumer branding environment
Strong understanding the digital landscape and how it can be used to support and develop Cairo Festival City mall
Broader digital marketing skills encompassing keyword generation, Pay-Per-Click marketing and banner advertising
Hands on SEO Experience within a Digitally focused role
Strong analytical skills, numerical skills and a good knowledge of Excel
Knowledge in content management systems such as IBM WebSphere, WordPress, CodeIgniter and Drupal
A technologist. Ability to technically asses any potential digital or technology driven projects
Ability to read and understand data and being be able to generate insights out of it.
A good working knowledge of web analytics, Photoshop/Illustrator and HTML/CSS
وظائف اخري قد تهمك ،
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